Privacy Policy

What we collect

Quiz answers (who it’s for, counter, smells you love and dislike, skin, weather, vibe, occasions, loudness, budget, bottles you already own) and, if you add one, the colour palette read from your outfit photo on your device.

Your email address, when you ask us to send your Aura, and whether you ticked the box to receive marketing emails.

Purchase records (what you bought, amount, date) received from our payment provider. We never see or store your card details.

Basic usage data: which funnel steps you completed, your approximate country (from your IP address, which we store only as a salted hash), and how you arrived (for example a creator’s referral link).

Your photo

The colours in your photo are extracted on your device. Before you pay, your photo never leaves your device.

If you buy the report, your photo is sent once to Anthropic (our AI provider) so it can describe your outfit for your report. We do not store your photo on our servers. Anthropic processes it under its commercial terms, does not use it to train its models, and may keep it for a limited period for safety purposes under its own data-retention policy.

You can skip the photo and use your answers only.

Why we use your data (legal bases)

To provide the quiz, your report and the emails you asked for (performing our contract with you).

To send marketing emails, only if you ticked the box (consent). Unsubscribe at any time from any email.

To keep the service secure, prevent fraud and improve the funnel (legitimate interests).

To keep purchase records for tax and accounting (legal obligation).

Who we share it with

Dodo Payments (merchant of record, payments and tax), Anthropic (writes your report from your photo and answers, paid reports only), Resend (sends our emails), Vercel (hosting), Neon (database), Affonso (affiliate tracking, to credit the creator who referred you).

We don’t sell your personal data.

Cookies

We use essential storage in your browser to remember your quiz progress during your visit.

If you arrive through a creator’s link, our affiliate partner Affonso sets a cookie (affonso_referral) so the creator can be credited if you buy. If you then give us your email, Affonso also records it as a sign-up for that creator. In the UK and EU we ask before setting it.

We use Vercel Web Analytics, which does not use cookies.

How long we keep it

Readings and leads: up to 24 months after your last activity, then deleted or anonymised.

Purchase records: as long as tax law requires (usually 7–8 years).

Photos: not stored by us.

Your rights

Depending on where you live (including under GDPR, UK GDPR and California law), you can ask to access, correct, delete or export your data, object to or restrict processing, and withdraw consent. Email us and we’ll reply within 30 days. You can also complain to your local data protection authority.

International transfers

Our providers may process data in the United States and other countries, using safeguards such as Standard Contractual Clauses where required.

Children

The service is not for anyone under 16. We don’t knowingly collect data from children.

Changes

We’ll post any changes here and update the effective date.